South African Tourism woos India's high income segment
With more and more Indian tourists going to South Africa, the country's national tourism agency is focussing on tapping three high-income segments, a senior official said.
"We are focussing on three segments with high income levels and who travel frequently," said Hanneli Slabber, country manager, South African Tourism.
"The segments we are looking at are young couples with dependent children (young family adventurers); young singles/couples with no children seeking adventure tourism (social explorers); and middle-aged couples who travel frequently and stay in five-star hotels (seasoned leisure seekers)," she told IANS.
South African Tourism is responsible for marketing the country as a preferred tourist destination.
A study on Indian tourists notes that an annual income of Rs.1.6 million ($28,500) is the threshold level for households to participate in long-haul leisure travel.
(Continued)
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