Discounts, irresistible deals entice virtual shoppers
From electronics to jewelry, home decorations to apparel, people high on festive fervor are logging onto various e-commerce websites to shop as they decorate their houses or pamper themselves with ethnic wear, jewelry and a host of other items. The heavy discounts are only making the deals sweeter as one can shop from the cool comfort of home, avoiding the hustle-bustle in markets during the festive season. Sites like fashionandyou.com, snapdeal.com, jewelskart.com and many others say that sales have increased by as much 20 to 30 percent and in some cases have even doubled since the beginning of Ganesh Chaturthi on Sep 21.
"There was lull during the 15-days shraad period as people refrain from buying new stuff during those days, but immediately after that, sales have surged," Aasheesh Mediratta, director (sales) at Fashionandyou.com told IANS. He said great business is expected till Diwali (Nov 13) with Durga Puja (that began Saturday), Dussehra, Eid-Ul-Azha and Dhanteras falling in between. And even after that, Christmas and New Year celebrations, as well as Lohri and Valentines' Day (in early 2013) will ensure healthy sales.