Review WIFW: Young designers set new trends
Designers like Rahul Mishra, Samant Chauhan, Masaba Gupta, Nachiket Barve to Anupama Dayal and Aneeth Arora showcased collections which not just remained true to the "experimental yet wearable design" factor but also grabbed the attention of international and domestic buyers alike.
Many from the over 100 buyers from across the world, especially from the Middle East, Japan, US, Australia and France, were spotted flocking to their stall areas for orders and queries.
The designers were happy with such an "encouraging response" at the 22nd edition of the bi-annual extravaganza, organised by the Fashion Design Council of India (FDCI), the country's apex fashion body.
"The business this time was exceptionally good," Chauhan, whose brand is only seven years old, told IANS.
"Our orders were doubled and tripled this time. This is very surprising and encouraging. We got orders from Singapore and almost every city of Middle East, including Kuwait," said Chauhan, who admits it was a struggle to get orders during his initial days in the business.
He believes the rising demand for their designs is driven by the way the country's tier-II and tier-III cities are turning out to be new markets for Indian designers.
"Tier-II and tier-III cities have a lot of potential. They are actually showing an inclination towards buying designer outfits. Cities like Raipur, Nagpur, Jaipur and Ahmedabad have shown great interest," said the designer.
Anupama Dayal too is impressed with the business that she has generated this time.
"The business was excellent. We got orders from US, Kuwait, Bahrain and from a lot of Indian stores. I feel that it's a good idea to focus on some of the unexplored tier-II and tier-III cities in India and hopefully, I will focus on that in days to come," Dayal told IANS.
She brought old world charm with her 'Gulabi' collection in this WIFW edition and her creations beautifully represented the country's handprinting and needlecraft techniques.