Raghavendra Rathore on hunt for young designers

The National Textile Corporation Limited (NTC) has announced "Young Designers Hunt", which will be monitored by Jodhpur-based noted designer Raghavendra Rathore, who will train country's 10 most promising designers.

Rathore, who recently made the wedding achkan of Saif Ali Khan, feels that the efforts that have been put into this talent hunt will definitely help create a future of India on global map.

"I am actually looking for local players, in fact I believe that the next big trend is regionalisation because globalisation has happened already. I believe that next big thing that is going to happen now is to celebrate what is close to you and make it available to people, who don't know that it exists," Rathore told IANS.

"With this hunt we are looking for someone who is creatively clear with their thoughts. They are not designing what is already there but they need to design for the future. I think that is the key. It is not about runway or retail stores, it is about how do you get an enticing in the Indian market. It is very important for people to visualise packaging when you create the product because the biggest weakness today is packaging," he added.

NTC, a central public sector undertaking under the Ministry of Textiles, made the announcement on Wednesday night about the "Young Designer Hunt". The press conference in this regard was addressed by union Minister of Commerce, Industry and Textiles Anand Sharma, who also inaugurated the project.

"This designer hunt will not only help the young designers in showcasing their creativity but will also help NTC in fulfilling its commitment of transforming itself into a world class, eco-friendly and integrated textile corporation," Sharma said.

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