Tue, 05 Jun 2012 13:11:37 GMT

Indian embroidery, needlework making Western inroads: Falguni-Shane

If their cuts and designs brought them fame, they also earned them an impressive client list that boasts of the likes of Britney Spears, Katy Perry and Jennifer Lopez. Designer duo Shane and Falguni Peacock say people in the West have an eye for Indian artwork and more desi designers are making inroads into the Western market.


Indian embroidery, needlework making Western inroads: Falguni-Shane

Shane and Falguni Peacock.

"Indian artwork and karigari is immensely appreciated and sought out in international markets. Our embroidery and needlework are considered rich in culture and aesthetically appealing to the western fashionistas," Shane told IANS.

Added Falguni: "Chanel (the French fashion house) recently created an entire line, which were Indian-inspired designs on Western silhouettes. Our Indian designers and their sensibilities are definitely being recognised and appreciated and more Indian designers are making inroads into the western markets every day."

They enjoy working with their international client whom they describe as trendsetters.

"Working with international pop stars has always been exciting and fun. They are the trendsetters who know what they want and what looks good on them. It is easy to work with them and there's always something fresh and new to play around with," Falguni said.

Recently Demi Lovato, one of the judges at the upcoming edition of "The X Factor", chose a bold trendy outfit made by them. Also, they styled the entire look of backdancers outfits for Madonna's Super Bowl performance.

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