Goodbye Yves! Here comes Saint Laurent!
A 2006 file picture of legendary French designer Yves Saint Laurent. The fashion great passed away in 2008.
The change comes under the new creative control of head designer Hedi Slimane.
"All creations from the Couture House, starting with the Spring-Summer 2013 collections by Hedi Slimane, will carry the name Saint Laurent," Stuff.co.nz quoted the statement released to the media.
However, all beauty and cosmetic products, including the cult concealer Touche Eclat will continue to carry the Yves Saint Laurent label.
Accessories will also continue to bear the famous YSL cross.
The name change is apart of Slimane's plan to modernise the label with a more youthful aesthetic.
He replaced Stefano Pilati as the creative director in March and is now responsible for the creative image of the brand and all its collections.