MASSIMILIANO GIORNETTI: 10 RULES OF STYLE
The Creative Director of Salvatore Ferragamo talks Edward Bulwer-Lytton, unrestricted fashion and why you should buy fewer items of good quality rather than many items of poor quality
1."Never in your dress altogether desert that taste which is general. The world considers eccentricity in great things, genius; in small things, folly" - Edward Bulwer-Lytton. For me, naturalness in dressing is absolutely the golden rule. It takes enormous doses of personality and taste to mould originality into elegance.
2.Don't dress like a rock star if you aren't one: choose with intelligence and imagination from the infinite possibilities that fashion offers, adapting it to your own appearance and needs, and independently create your own style.
3. There is not a more subtle form of diplomacy than there is in dressing: you can't dress the same way to go to the office, do the shopping, go to an important business meeting or walk along the beach. I find that there's a right sort of way to dress for every occasion, and that this helps one get through the day more successfully.
4. Clothes must accompany movement, not restrict it. You should be free and natural in whatever you wear.
5. I find a man who doesn't wear socks very elegant; but above all, I detest short socks.
6. Be a free spirit, have the courage to dare: you have to enjoy what you wear.
7. The success of a single garment is measured in terms of what it does as a whole for the person, irrespective of the interest aroused by each of the items being worn.
8. Chic mixes up day and night, elegantly combining "de jour" and "de grand soir" items, seeming opposites that can be perfectly complementary: jeans and a smoking jacket, a dress shirt with a cashmere cardigan, patent-leather shoes with five-pocket denims.
9. Elegance is a question of details, and the detail parexcellence is the accessory. Wearing the right accessory is essential. A pair of shoes, a belt, a beautiful watch - they all reflect the taste and elegance of the wearer. I can't bear to see men in formal dress with sneakers, or wearing sandals in the office.
10. I would advise the fanatics of low-cost shopping to stop and reflect. They should buy fewer things but of higher quality, and see the purchase of a fine pair of shoes or jacket as a small investment that will yield far more significant results in the long run. Forget about all those ripped jeans and tattered T-shirts: clothes have a dignity of their own, and we would be lacking in dignity
ourselves to forget this.