4 BEST ONLINE FASHION STORES FOR MEN
Fifteen years ago, nobody dared buy clothes online. Then someone dared to dream and Net-a-porter was born, and suddenly women all over the world were buying clothes they'd never handled, let alone tried on. But what about the continual fashion world's after thought - the discerning gent? Just about a year after Net-a-porter's dedicated men's site Mr. Porter launched - to collective cheers at GQ - there are now a fair number of websites dedicating if not their entirety, a chunky section to menswear - many of which are Indian.
There are of course many concerns with buying online - will it fit? Will I be cheated? What if it looks different? Relax. Online shopping isn't a really expensive game of tambola. We should know, we shop online all the time. It's not an addiction: we can stop, we just don't want to.To our mothers, the internet is cold and vast, but to us, provided you play by the rules, it's a safe place in a brutal world which prevents you from having to leave the house.
With sites offering cash on delivery and exchange/returns offers, buying online can be more convenient than risky. Although it's always a good practice to re-read the micro print.
In order to participate, it's crucial that you know your measurements. Medium-ish means very little to any e-commerce site. Keep a measuring tape handy when purchasing.
Only ever shop on reputable websites. These come under the umbrella of 'websites your dad has heard of' - or chose from our favourites:
Your one stop shop for all the brands you've lusted after but can't get in India. The layout is really crisp and streamlined, involving minimal brain-usage when it comes to picking out a button-down. The journal expertly manages to convince you to buy £655 Alexander McQueen bedroom slippers and Style help gives you all the sartorial advice you need (second only to our Style Shrink)
The "somewhat snooty English shirts" shop offers a dozen different styles including paunch fit and banker shirt. Offering cash on delivery the shirts are worth it just for their affordable prices (Rs. 899) and quirky descriptions (the white poplin shirt is "sort of what Ralph Fiennes wore in The English Patient. Would go well with khakis and gin")
The site stocks a range of jersey and cotton basics in a host of bright, solid colours. With delivery taking no more than 2-5days, the easy to use site sells a range of, sweaters, shorts, cardigans, denims, pants, footwear and accessories with prices starting from Rs.499
Need a break from Ralph Lauren? The colourful polo shirts stocked in this e-commerce site launched by Exclusively.in and co-owned by cricketer Zaheer Khan can be a welcome change. The Nehru collar polos are a bold statement in Indian fashion and with guaranteed free home delivery in 3 days and a free exchange policy, this one can be worth a click.