Burberry Launches Art of Trench
The venue was transformed into an all white space complete with large photographs as well as interactive media where one could scan through individual images. The party, hosted by Sanjay Kapoor, saw guests including Zayed Khan, Feroze Gujral and Suneet Varma looking stylish in their Burberry trench coats.
Launched in 2009, Artofthetrench.com is a digital platform with social networking functionality celebrating the iconic Burberry trench coat and the people who wear it, inviting site users to submit their own trench portraits from around the world and to feature on the site. The Indian street-style photographs have been shot by Manou of Wearabout and are on display at The Oberoi, Gurgaon until 12th February.
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