John Varvatos: 10 rules of style
The American men’s designer talks confidence, tailoring and experimentation....
- Confidence. The most notable men aren't always considered the best dressed. It's how they carry themselves and what they exude through their personal style that's important.
- It doesn't matter how much money you pay for something - if it doesn't fit well, it will look terrible. Invest in tailoring pieces properly to your particular fit.
- The watch is an everyman's accessory. Some men shy away from jewellery or other accessories, but having an amazing timepiece is the perfect way to complete your wardrobe.
- Develop a sort of "basics" programme, with key pieces. Every man should have his "go to" white shirt, a perfect-fitting tailored suit or jacket and a pair of dark denim jeans.
- Play with trends, don't live by them. Trends are great because they keep things interesting, but don't force yourself to wear something if it doesn't fit your personality or makes you feel uncomfortable.
- There is a reason women go crazy for shoes - they can make or break an outfit. Don't think one shoe can do everything for you. You should have a few options, depending on the season and the occasion.
- Let's face it, you can dress up any way you like, but if you aren't groomed properly, no one is going to notice what you're wearing. Invest in skincare and use it. Most men don't take the time to exfoliate and moisturize. Smelling good goes a long way. Find cologne that suits your taste and smells good on you. A lot of people buy cologne because of the brand or packaging - the fragrance interacts differently with each person, so be sure to test it out before you buy it.
- Know what works for you. It's important to be current and keep your look updated. Find pieces that are "no-brainers" and add to them accordingly. If you find jeans that are a great fit, buy a few pairs in different washes.
- Don't be afraid to experiment. Getting dressed should be enjoyable, not a chore. So if you are feeling a bit bored, try something new. Sometimes, incorporating one new item in an already established look creates an entirely new vibe.
- It's never about fashion, it's always about style.